Particularly in the media and AI sectors, issues cross borders since some parties involved tend to be based abroad. Third-party contracts contain regulations that correspond to local customs. Ultimately, all project-relevant contracts must harmonize with each other, beyond the compatibility with higher law that is always owed.

Commercial and company law may be affected: fields that must be kept in mind, like equally competition and trademark law and/or personal rights. In the field of AI, future regulations may be added to the AI Act.

When defining the environment of an AI, stakeholders beyond business interests must be taken into account if they represent the integrity interests of third parties or, if standards seek to be matched under the European sustainability goals (ESG).

As soon as finished, the value of any audiovisual product is identified in favor of its owners and beneficiaries by the way it is exploited. The proper utilisation is characterized by the conception by which the grant of rights to distributors and licensees is performed. Competing usage must be aligned and unauthorized use must be prevented or, if happening, be fought. Unintended and undesired ways of use can be monetarised as soon as having become known. Finally, a proper exploitation paves the way for the envisaged next project by generating financial ressources and increasing name recognition of all parties and persons having participated in the project. Experienced legal support is key to enforce a successful and coherent exploitation.